1. an undertaking involving uncertainty as to the outcome, especially a risky or dangerous one
Volatile is an endeavor a lifetime in the making, a year in conceptualization, and a week into fruition.
I’d like to say that Volatile was established without hesitation. I can’t. The process has been a beautifully terrifying collection of little triumphs & larger missteps. Absolute certainty was countered by the fear of defeat. The decision to embark upon this journey rather than follow the anticipated path which was so painstakingly forged & adamantly fought for doubted in fleeting moments of weakness.
What would happen if I did not succeed?
What would happen if I did?
This is the more powerful question, the question that motivates rather than discourages. If I succeed, I will have fulfilled the mission of Volatile. Emerging businesses & brands will have been guided towards a promising future. Non-profits & philanthropic organizations will have received the support they deserve. A youth mentoring syndicate will have been founded, and will be well on its way to providing an outlet for creative young minds to explore their talents & passions. If I succeed, I will have made a difference.
This vision of success is much more compelling than the option of failure.
I have chosen the adventure. Come along for the ride.